I've always been obsessed with home fragrance — but honestly, I was getting bored of all the nicey-nice wax melt brands out there. You know the ones… pastel packaging, PG branding, and names like “Floral Garden” or “Coastal Harmony.” Cute, but not my vibe.
I wanted something with more attitude — something that felt witchy, bold, and unapologetically different. Add to that my frustration with paraffin wax, single-use plastics, and the general lack of sustainability in the industry, and… Rebel Wax Co. was born.
As someone who’s neurodiverse, I’d found myself stuck in a rut and needed a positive outlet — something creative that would channel my energy in a more meaningful way. Making wax melts became that outlet… and then a full-blown obsession.
Every Rebel Wax Co. product is hand-poured using cruelty-free, vegan soy wax, with recyclable or eco-friendly packaging wherever possible — I call it sustainable sorcery.
Setting up Rebel Wax Co. has honestly been one of the best decisions I’ve ever made (and I’ve made a few dodgy ones ). I absolutely love getting out to markets, meeting all you lush people, and chatting about all things scent, magic, and mischief.
Thank you for being part of this journey — your support means the world. I hope my melts continue to bring you joy, comfort, and a little bit of rebellion in your day.
Melt the norm and make your own magic.
Jen x
